Mount Sinai Careers

Senior Manager, CRM – Salesforce Marketing Cloud

New York, New York
Professional / Managerial / Administrative


Job Description

The Mount Sinai Health System
Do you have what it takes to wear the badge?
 
The Mount Sinai Health System’s commitment to excellence extends beyond delivering world-class health care. The System’s ongoing success is dependent upon our highly motivated, nonclinical professionals working to improve business operations. Our leadership team is driven to provide exceptional service by cultivating a workforce that is dedicated to upholding Mount Sinai’s mission of delivering innovative, breakthrough medicine with compassion and integrity. 
Are you ready to discover the world of limitless possibilities that comes with wearing the badge? Explore more about this opportunity and how you can help us write a new chapter in our story of unrivaled patient care!
 
What You’ll Do:
Reporting to the Senior Director, Digital Marketing, the Sales Force CRM Campaign Manager is responsible for the development, implementation, execution and reporting of CRM marketing campaigns that focus on acquisition, cross-sell, retention, winback and engagement. The Manager will partner with Product Marketing, Creative, Digital Customer Experience, Marketing Technology, Analytics and Media Relations teams to ensure all initiatives are well-coordinated and implemented across the system. The Campaign Manager will perform all duties and responsibilities in a manner consistent with the mission and values of Mount Sinai Health System.
 
  • Campaign Management
    • Responsible for the development, execution and reporting of CRM marketing campaigns that focus on acquisition, cross-sell, retention, winback and engagement
    • Collaborate with all Integrated Marketing functions to develop campaigns that drive acquisition, retention and engagement
    • Drive the timing, messaging, testing/optimization, target selection and analysis/key insights for campaigns
    • Project manage campaigns through multiple marketing channels, including website, online advertising, digital advertising, email and social media
  • Testing, Analytics & Reporting
    • Analyze campaign effectiveness, modify campaigns based on conclusions and clearly articulate results to stakeholders
    • Utilize propensity models to develop targeted e-mail and direct mail lists; develop criteria to test, learn and improve all campaigns
    • Develop reporting and dashboards to measure campaign effectiveness, testing efficacy and return on investment
    • Support regular review of reports, dashboards & analysis with marketing stakeholders 
    • Support multivariate & A/B tests and analysis to help deliver exceptional customer experiences
    • Define response & attribution models for campaigns; manage control groups, audience size, and variances
  • Marketing Operations
    • Support the implementation of CRM, marketing automation and lead nurturing platforms
    • Manage Do-Not-Contact (DNC) processes; be a resource for DNC and data hygiene requirements; become familiar with applicable legal compliance requirements.
    • Regular collaboration with Service Line Strategy and Marketing Planning teams to define prospect counts, assist in prioritizing efforts & ensuring the smooth execution of campaigns and reporting
       
What You’ll Bring:
  • Bachelor’s degree - Business, Marketing, Computer Science, Statistics, Finance, Public Relations, Communications or similar area of study preferred
  • 8+ years of progressive experience in marketing and communications including:
    • Experience with CRM and marketing automation platforms; Salesforce experience required
    • Experience with customer analytics, database marketing, and/or direct marketing
    • Measuring & analyzing campaign effectiveness, advising & making modifications from conclusions
    • Clearly articulating results & insights to stakeholders through reporting, dashboards & presentations
  • Proven track record of working with cross-functional teams and managing multiple high-profile marketing projects simultaneously
  • Health care marketing experience preferred
 
Do you share our dedication to extraordinary service and have what it takes to wear the badge? Apply now!
 
Who We Are:
Over 35,000 employees strong, the mission of the Mount Sinai Health System is to provide compassionate patient care with seamless coordination and to advance medicine through unrivaled education, research, and outreach in the many diverse communities we serve.
 
Formed in September 2013, The Mount Sinai Health System combines the excellence of the Icahn School of Medicine at Mount Sinai with seven premier hospital campuses, including Mount Sinai Beth Israel, Mount Sinai Beth Israel Brooklyn, The Mount Sinai Hospital, Mount Sinai Queens, Mount Sinai Roosevelt, Mount Sinai St. Luke’s, and New York Eye and Ear Infirmary of Mount Sinai.
 
The Mount Sinai Health System is committed to the tenets of diversity and workforce that are strengthened by the inclusion of and respect for our differences. We offer our employees a highly competitive compensation and benefits package, a 403(b) retirement plan, and much more.