Mount Sinai Careers

Marketing Insights & Analytics Manager

New York, New York
Professional / Managerial / Administrative


Job Description

Strength Through Diversity
Ground breaking science. Advancing medicine. Healing made personal. 
Marketing
 
Job Title: Marketing Insights & Analytics Manager
 
 
Roles & Responsibilities:
The Marketing Insights & Analytics Manager will assume a critical function providing key analytics and reporting to drive marketing decisions. This role will work closely with all Central Marketing teams, strategic planning, finance and operations to help shape marketing strategy by providing insightful and actionable analytics, leveraging multiple data sources across all marketing channels including direct mail, out-of-home, SEO, SEM, email, display and third party data providers. The Marketing Insights Manager will perform all duties and responsibilities in a manner consistent with the mission and values of Mount Sinai Health System.  The position will report to Sr. Director of Digital Marketing. 
  • Analyze customer and marketing data to measure marketing performance. Provide actionable market and customer insights to address key strategic questions across Marketing (website, online/offline advertising, brand, product development)
  • Conduct statistical modeling, data mining, customer segmentation and other quantitative analyses to assess customer behavior, identify sales opportunities, and recommend tailored marketing approaches
  • Maximize efficiency of direct mail channel, enhancing targeting capabilities and driving bottom line business results
  • Develop a multi-touch attribution model across marketing channels
  • Work closely with Central Marketing, Finance, and operations teams to create a lifetime value analysis across all marketing channels
  • Maintain and improve tracking and reporting of marketing activities and KPIs, including development and automation of regular reports
  • Provide actionable market and customer insights to address key strategic questions across Marketing (website, online/offline advertising, brand, product development)
  • Utilize a multitude of data sources and programs, including (SQL), spreadsheet (Excel) models, web analytic tools (Google Analytics), CRM Systems (Salesforce), and campaign management software tools

Requirements:

  • Bachelor’s degree - Economics, Math, Statistics, Computer Science, or other similar discipline required.
  • Seven plus years of experience in an analytics role supporting marketing, sales, finance and customer functions
  • Strong data and presentation skills, including SQL, Excel, Power Point, etc.
  • Experience manipulating large data-sets
  • Must have experience with integrated CRM and marketing technology, including the ability to query data between systems and measure the impact across multiple systems, touchpoints and outputs
  • Experience in customer segmentation and analysis
  • Experience with a CRM, Salesforce Marketing Cloud preferred
  • Experience and certification in web analytics applications such as Google Analytics, Adobe Analytics, or Omniture required
  • Strong project management skills and experience
  • Ability to extract meaning and suggest action items from data, not just report metrics
  • Innovative and creative thinking balanced with pragmatism (big-picture thinking)
  • Drives for results in prioritized manner
  • Organized and attention-to-detail approach (strong tactical execution)
  • Meticulous attention to detail, with an overall passion for continual improvement
  • Ability to thrive in a fast-paced, high-energy environment
  • Organized, reliable self-starter with strong creative thinking, analytical, problem-solving, decision-making and interpersonal skills
     
 
Strength Through Diversity
 
The Mount Sinai Health System believes that diversity is a driver for excellence. We share a common devotion to delivering exceptional patient care. Yet we’re as diverse as the city we call home- culturally, ethically, in outlook and lifestyle. When you join us, you become a part of Mount Sinai’s unrivaled record of achievement, education and advancement as we revolutionize medicine together.
 
We work hard to acquire and retain the best people, and to create a welcoming, nurturing work environment where you can develop professionally. We share the belief that all employees, regardless of job title or expertise, can make an impact on quality patient care. 
 
Explore more about this opportunity and how you can help us write a new chapter in our story! 
 
Who We Are
 
Over 38,000 employees strong, the mission of the Mount Sinai Health System is to provide compassionate patient care with seamless coordination and to advance medicine through unrivaled education, research, and outreach in the many diverse communities we serve.
 
Formed in September 2013, The Mount Sinai Health System combines the excellence of the Icahn School of Medicine at Mount Sinai with seven premier hospital campuses, including Mount Sinai Beth Israel, Mount Sinai Beth Israel Brooklyn, The Mount Sinai Hospital, Mount Sinai Queens, Mount Sinai West (formerly Mount Sinai Roosevelt), Mount Sinai St. Luke’s, and New York Eye and Ear Infirmary of Mount Sinai.
 
The Mount Sinai Health System is an equal opportunity employer. We promote recognition and respect for individual and cultural differences, and we work to make our employees feel valued and appreciated, whatever their race, gender, background, or sexual orientation. 
 
EOE Minorities/Women/Disabled/Veterans