Associate Director, Media and Public Relations

Job Description

Strength Through Diversity
Ground breaking science. Advancing medicine. Healing made personal.
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Job Title: Associate Director, Media and Public Relations
Roles & Responsibilities:
Reporting to the Senior Director of Media and Public Relations, the Associate Director of Media and Public Relations will assist in the formulation, implementation and administration of all press strategy for The Mount Sinai Medical Center, which includes the Mount Sinai Hospital and the Mount Sinai School of Medicine. In particular, she or he will effectively lead efforts to translate and communicate institutional and leadership news surrounding the institution including new departments, programs, initiatives, recruits, as well as business relationships and affiliations and new models of care. The Associate Director will take the lead in crisis communications in order to protect and enhance the reputation of MSSM. In addition, they will assist the Director in coordinating coverage of the basic science, clinical and education news, along with news surrounding Mount Sinai’s physicians, programs, services and affiliations, and proactively place stories with print, online and media outlets.
  • Build and maintain relationships with key press and internal constituents, and help manage press relations during major events and crises;
  • Translate and communicate leadership and institutional news through the writing and production of communications materials such as press releases and media advisories;
  • Address press inquiries and proactively pitch leadership and institutional stories that differentiate Mount Sinai from its competitors as a world-class medical center, pioneering research institute and innovator in medical education and patient-centered care.
  • Create media plan and proactively pitch leadership throughout the year based on key institutional or news event
  • Proactively pitch Mount Sinai as an institution committed to genetics, genomics, personalized medicine and precision medicine in order to position as a pioneer in more precise patient-centered care
  • Create and execute media plans for important institutional initiatives such as the
  • Proactively meet and develop relationships with journalists at key healthcare and philanthropic publications including “Modern Healthcare” and “Chronicle of Philanthropy”
  • Track Mount Sinai leadership and institutional hits, as well as media coverage of competition
  • Create and carry out production of yearly media clip book which highlights media stories on leadership at The Medical Center, School and Hospital
  • Update and maintain thorough list of journalists that cover institutional and leadership affairs
  • Perform effective crisis communications in order to protect and enhance the role of MSSM
  • Act as Primary Media Office contact for MSSM “Thought Leadership Campaign” aimed at increasing leadership visibility around the nation and throughout the world
  • Collaborate with “Thought Leadership” team at MSSM on the phone, in person and throughout length of project scope
  • Write talking points and background notes for leadership
  • Perform and transcribe interviews with leadership to be used in Op Ed and other news publications
  • Handle special projects with strategic media partners and create new partnerships with external associations and trade groups
  • Work with Media Director to differentiate and position individual departments, physicians, programs and services to elevate their reputation among key constituencies and consumer markets, locally, nationally and globally
  • Act as Media Director when appropriate
  • Manage the coordination of press conferences and major institutional media events;
  • Attend departmental meetings within the institution and offer creative ideas for enhancing coverage via print publications, web, television and radio:
  • Work with the Web Managing Editor to produce and update content for the digital Newsroom
  • Edit and prepare daily and weekly media reports and prepare metrics to highlight the results of the Office’s media outreach.
  • Triage and handle media calls after normal business hours (on call duties) as necessary.
  • Other relevant duties as assigned by the Director and other leadership.
  • Bachelor’s degree required; Masters preferred
  • Seven or more years of academic medical center, hospital, corporate public relations, or agency experience.
  • Superior writing skills; the ability to effectively translate complex healthcare information for the general public.
  • Excellent computer skills, including ability to navigate the internet
  • Well versed in social media, including Twitter and other digital platforms
  • Ability to supervise staff
  • Understanding of medical terminology and demonstrates competency in communicating effectively with clinical staff and hospital personnel is required.  
Strength Through Diversity
The Mount Sinai Health System believes that diversity is a driver for excellence. We share a common devotion to delivering exceptional patient care. Yet we’re as diverse as the city we call home- culturally, ethically, in outlook and lifestyle. When you join us, you become a part of Mount Sinai’s unrivaled record of achievement, education and advancement as we revolutionize medicine together.
We work hard to acquire and retain the best people, and to create a welcoming, nurturing work environment where you can develop professionally. We share the belief that all employees, regardless of job title or expertise, can make an impact on quality patient care. 
Explore more about this opportunity and how you can help us write a new chapter in our story! 
Who We Are
Over 38,000 employees strong, the mission of the Mount Sinai Health System is to provide compassionate patient care with seamless coordination and to advance medicine through unrivaled education, research, and outreach in the many diverse communities we serve.
Formed in September 2013, The Mount Sinai Health System combines the excellence of the Icahn School of Medicine at Mount Sinai with seven premier hospital campuses, including Mount Sinai Beth Israel, Mount Sinai Beth Israel Brooklyn, The Mount Sinai Hospital, Mount Sinai Queens, Mount Sinai West (formerly Mount Sinai Roosevelt), Mount Sinai St. Luke’s, and New York Eye and Ear Infirmary of Mount Sinai.
The Mount Sinai Health System is an equal opportunity employer. We promote recognition and respect for individual and cultural differences, and we work to make our employees feel valued and appreciated, whatever their race, gender, background, or sexual orientation.
EOE Minorities/Women/Disabled/Veterans
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